Why skipping mock juries and focus groups could cost you your case
Introduction:
In the high-stakes world of litigation, preparation is everything. Yet, many attorneys still underestimate the power of litigation research—mock juries, focus groups, and pre-trial testing. At Consumer Logic Research, we’ve seen firsthand how skipping this critical step can lead to missed opportunities, misjudged strategies, and even unfavorable verdicts. Here are the top five mistakes attorneys make when they bypass litigation research—and how to avoid them.
1. Assuming You Know the Jury’s Perspective
Even the most seasoned trial attorneys can misread how a jury will interpret evidence or testimony. Focus groups and mock juries reveal unexpected biases, emotional triggers, and points of confusion that can make or break your case.
2. Overlooking Weaknesses in Your Case Narrative
Without testing your arguments in a simulated environment, you risk presenting a story that doesn’t resonate. Litigation research helps refine your narrative, ensuring clarity, credibility, and impact.
3. Failing to Identify the “Juror X-Factor”
Every jury has that one unpredictable member. Research helps you identify personality types and attitudes that could derail deliberations—giving you a strategic edge during voir dire.
4. Missing the Chance to Test Visuals and Exhibits
Charts, timelines, and demonstratives are powerful—if they work. Focus groups provide real-time feedback on whether your visuals clarify or confuse your message.
5. Underestimating the Power of Pre-Trial Feedback
Litigation research isn’t just about validation—it’s about discovery. You’ll uncover new angles, anticipate opposing arguments, and walk into court with confidence.
Conclusion:
Skipping litigation research is like going into battle without reconnaissance. At Consumer Logic Research, we help trial attorneys sharpen their strategy, test their assumptions, and walk into court fully prepared. Ready to see how mock juries and focus groups can transform your case?
